client overview
St. Andrews Links is one of the world’s oldest golf courses. Situated on the eastern coast of Scotland, it’s a regular host of The Open Championship and a major tourist attraction.
The brief, in brief
Create audio branding on a par with the strength and quality of St Andrews Links’ existing visual branding.
The background
Established over six centuries ago, St Andrews Links is home to seven public golf courses, three clubhouses, five shops, practice facilities and an instruction academy, all maintained by the St Andrews Links Trust.
Over time, like the windswept, coastal terrain on which the courses stand, St Andrews Links has evolved into a brand which is recognised around the world, transcending language and culture. It receives calls from golf lovers of all ages and abilities, and aims to present a quality image at all times.
Trusting in quality
As a not-for-profit organisation looking after courses in public ownership, the Trust owes it to guests, partners, licensees, and local community to ensure the St Andrews Links brand maintains its value and special place in history.
Communicating the brand’s quality and heritage is key to representing it in the best possible way across its plethora of marketing channels, including its telephone system.
A sound to savour
Our composers, scriptwriters and voice casting team set out to create a packaged audio production that captured the brand’s key attributes: genuine, sincere, warm. Nothing conveys Scottishness in music as immediately as bagpipes, but we’ve kept them subtle and elevated.
We created tailored messaging so callers accessing the shops, academy and clubhouses received different updates, and the team at St Andrews Links opted for a package that provided unlimited updates – meaning they can have the peace of mind that they can get their messages out there, no matter what.
Get an expert consultation
Interested in how our audio productions could unlock the potential in your brand?
Follow the link and we’ll be in touch to arrange an initial no-obligation meeting.
