Up until about the 1980s, custom compositions and sung jingles were all the rage in TV and radio advertising – and we’re on the cusp of a renaissance in importance of audio in advertising.

Right now, companies are marketing to a different world and consumer than they were at the beginning of 2020, with changes in behaviour demanding a change in approach.

As the streaming platform treads ever-further into the realm of original movies, legendary composer Hans Zimmer has given ‘ta-dum’ a cinematic spin.

As we all adapt to an entirely new way of living, everyone is looking for reassurance – not just from friends, family or media outlets, but the companies we use too.

And while keeping customers and staff informed is vital, promoting a sense of togetherness and shared responsibility has to be at the forefront of your …

As the coronavirus pandemic tightens its grip, one thing all consumers are craving is information.

In fact, there’s a lot of skill in grabbing – and keeping – a consumer’s attention in just a few words, and it’s a technique …

A big game calls for big advertisements – and they don’t come much bigger than the Superbowl…

As the world shifts away from traditional broadcast media towards on-demand and digital platforms, advertising’s preoccupation with visuals is finally losing its strangehold on everyone’s attention.