Research & analysis
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Research & analysis
Bad hold music causing complaints, say business owners
A poll of business owners commissioned by PHMG has revealed that almost two in five (39%) businesses have received complaints about substandard hold music.
Research & analysis
So long, artificial crowd noise: analysing the sound of UEFA Euro 2020
Last season was like no other for the football fanatics among us. But on the 11th of June, the beautiful game returned – and so did the crowds.
Research & analysis
Clubhouse, Twitter Spaces and beyond: Social chatrooms are the hottest trend in audio right now
In recent years, audio has become a key growth area for marketeers – with podcasts and playlists leading the way. Social chatrooms are next; how can brands win early in this burgeoning arena?
Research & analysis
The voice artistry trends to listen out for in 2021
Between podcasts, ASMR and digital assistants, voice consumption is way up. We’ve taken a swing at the key trends in voice artistry for the year ahead…
Research & analysis
Predicting 2021’s key marketing trends
There’s no doubt that the events of 2020 are influencing the marketing trends of 2021, so join us as we explore the exciting developments that lie ahead.
Guides & explainers
“Unprecedented increase in call volumes”: A study into effective call handling during COVID-19
We’re all searching for ways to connect with the people we can’t be with – and more than ever before, it’s the telephone that’s giving us the comfort that comes from the human voice.
Research & analysis
Hereditary: The scare in the sound
We explore how music and affects add to the tension in the new supernatural horror film, Hereditary, which has been billed as one of the scariest films of our time.