Find out how Michael Phelps, Adam Peaty, Haile Gebrselassie and Mohamed Ahmed get themselves in the zone for the race of their lives.

We’ll help you identify the right voice artist for your business and help you script what to say – so where should you be using it, and why?

Who should it be? Should it be the boss? We’ve put together this short guide to help you identify the best person (or people) for the job.

At PHMG, we partner with businesses across the globe to capture their unique brand identity in sound; Head of Creative, Steve Wilk, explains the process.

As brands focus less narrowly on ‘customer service’ and more on ‘customer experience’, we look at where and how audio can help.

Ever since its emergence, cloud technology has continually made business processes quicker, easier and more secure – and when applied to telephony, it delivers all this and more.

There are few devices that can instantaneously take you to the other side of the world while you pace around your home – and the telephone is one of them.

But one area that absolutely should not be neglected is your marketing and communications strategy. Now is a time to build brand trust and recognition …

And while keeping customers and staff informed is vital, promoting a sense of togetherness and shared responsibility has to be at the forefront of your …