Guides & explainers
How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
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Where voice can add value to the customer experience
We’ll help you identify the right voice artist for your business and help you script what to say – so where should you be using it, and why?
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What makes a good podcast host?
Who should it be? Should it be the boss? We’ve put together this short guide to help you identify the best person (or people) for the job.
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Steve Wilk: How we create a Brand-Sound™
At PHMG, we partner with businesses across the globe to capture their unique brand identity in sound; Head of Creative, Steve Wilk, explains the process.
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Audio’s essential role in the customer experience
As brands focus less narrowly on ‘customer service’ and more on ‘customer experience’, we look at where and how audio can help.
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Creating the caller journey: First impressions
Ever since its emergence, cloud technology has continually made business processes quicker, easier and more secure – and when applied to telephony, it delivers all this and more.
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The history of the telephone: A revolution in communication
There are few devices that can instantaneously take you to the other side of the world while you pace around your home – and the telephone is one of them.
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COVID-19 marketing and communications: Adapt and engage
But one area that absolutely should not be neglected is your marketing and communications strategy. Now is a time to build brand trust and recognition …
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COVID-19: A strategy to stay connected
And while keeping customers and staff informed is vital, promoting a sense of togetherness and shared responsibility has to be at the forefront of your …
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Super sound: the key to standing out
In today’s marketing saturated world, achieving this differentiation is harder than ever before. With the world’s products and services available at the touch of a …