A tailored service

PHMG × Citation

From growing SMEs to established national employers, make every caller feel supported and informed with messaging, music and voice that reflects your authority and commercial expertise.

Who we are

As the industry leaders in audio branding, PHMG has helped over 37,000 clients hit the right note since 1998. From the smallest start-ups to major global companies, our tailored audio productions put a sound to your business that callers can’t ignore, defining and strengthening your brand identity.

We know what matters to you

…helping businesses stay compliant, protected and focused on growth.

For Citation, every interaction is an opportunity to reinforce trust, clarity and practical guidance. Often, that starts with a phone call.

At PHMG, we make sure that all-important first impression mirrors your reputation – knowledgeable, dependable and forward-thinking.

Whether it’s supporting HR advice lines, guiding health and safety enquiries, or efficiently directing employment law callswe help you turn hold times into meaningful branded touchpoints 

And we don’t stop at the phone. We extend that personal touch to strategic video content and branded social assets – keeping your message consistent across every platform.  

With PHMG, you’ll reinforce the value behind each of your services – creating distinctive, cohesive experiences that build trust wherever customers reach you.

The result? A sound as polished and professional as Citation itself.

Confidence and compliance in every call

Keeping callers confident

When businesses need advice, they also need clarity. Our world-class productions help you meet that expectation through custom music, messaging and voice artistry – projecting a composed, authoritative and commercially astute tone across every touchpoint.

Tailored to your brand

Every word, note and sound is crafted exclusively for Citation – reflecting your proactive approach and your role as a trusted partner to UK businesses.

Answers before you answer

Before your team picks up, callers can hear the practical details they need most – advice line availability, department routing options, updates to opening hours and guidance on urgent compliance matters.

Maximising every opportunity

A smart, optimised phone system doesn’t just connect calls – it enhances client experience by shortening perceived wait times, reducing friction and ensuring callers are routed quickly and accurately to the right specialist.

One voice, endless possibilities

With PHMG, the personal and professional come together. Your signature sound will reflect the trusted guidance you provide across every office – while enabling scalable updates and consistent communication nationwide.

Your Audio Branding

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Audio Branding

Every second on hold is a chance to deliver your message – so don’t waste a single oneHear the difference a professional, strategically crafted production from PHMG can make. 

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Your Out of Hours greeting

With PHMG, even the calls you miss can reflect Citation’s reputation for reliability, with clear automated greetings that continue to build trust when you can’t answer in person.

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Before & After

Authoritative, reassuring, focused – and all delivered with the clarity your clients expect.

You’ll get the same attention to detail for each message, seamlessly uploaded to your phone systems with exceptional support from us.

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Auto Attendant

Now, callers get clarity before the first hello, with accurate routing options delivered in the same approachable voice.

70% of callers placed on hold with silence or generic music hang up within a minute. Our elegant audio branding keeps them engaged – and on their Citation journey.

Case Study —
Baxter Personnel

“On-Hold Marketing forms a key element of our strategy for continued growth, allowing us to explore innovative new avenues for communicating with our customers. We handle a large number of calls from a range of clients, including blue-chip companies, SMEs and job seekers, so it is important we handle each call in the most efficient way. Now it’s possible to quickly communicate the right message to each audience, providing them with the information about our full range of services necessary for making an informed decision.”

Luke Hutchinson,
Marketing Co-ordinator

OUR CLIENTS

In good company

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Your Package

Caller Edge

Included in the package:

  • On-Hold Messaging: Improve customer experience with strategic branded messages that engage and inform.
  • Regular Updates: Choose between our packages to keep your messages up-to-date as often as you need.
  • Unique Music Track: Our talented composers will create your unique track – a custom-made piece designed to showcase your brand values in song.
  • Expert Scriptwriting: Our skilled copywriters will create a set of information-packed prompts that will get the reaction you want from your callers.
  • Professional Voiceovers: From our roster of over 300 talented artists, we’ll recommend a suitable voice that best represents your brand.

Let’s get started

Contact Peter Evans at PeterJ.Evans@phmg.com or call +44 161 528 1751 to get in touch.