Make audio advertising work for your business

Use audio ads to engage with your target audience in a memorable and personal way that has them feeling like they are being addressed directly. Grow brand awareness and revenue with PHMG’s audio ad experts.

  • Make waves on radio
  • Stand out on streaming services
  • Create engaging in-podcast sponsorships
  • Become part of your audiences’ commute, workout, or working day

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Be heard with PHMG audio ads

If you’ve got a product or service that you can promote via audio advertisements, it’s another touchpoint in your customer’s journey reminding them of your service. It can take numerous touchpoints to turn a prospect into a paying client – emotive and sales focused audio advertisements can do just that for you, especially if you’ve got a great value proposition.

We’re in the age of audio and it’s time your business took advantage by making the most of your opportunities.

What is audio advertising?

Audio advertising or programmatic audio adverts are a type of advertising that uses spoken words and sounds to deliver a marketing message. This type of advertising can be used on traditional radio, digital radio stations, streaming services, podcast platforms or online. It is often used to promote a product or service, but can also be used as an awareness campaign about a brand or issue. It is a fantastic marketing tool on its own or used as part of a comprehensive digital advertising strategy.

The first type of auto attendant is the basic menu option. This type allows customers to choose from a list of options, such as “press 1 for sales, press 2 for support.” This is the most common type of auto attendant, and it’s perfect for businesses that have a limited number of options.

The second type of auto attendant is the interactive voice response (IVR) system. This type allows customers to speak to a live person after they’ve chosen their option from the menu.

Lady waiting on subway

How does audio advertising work?

Audio advertising uses words and music to promote a service or product, often on radio or streaming services. This type of advertising can be very effective, especially when used in combination with other forms of marketing such as television or traditional print or display advertising. Audio advertising can be used to create brand awareness for a company or product, and can also be used to generate leads or sales.


Types of audio advertising

Audio advertising can come in a variety of forms and is presented across many different channels, such as through traditional broadcast radio, and digital streaming services like Spotify or Apple Music, making it a powerful tool for marketers who want to connect with their target audience.

There are three main types of audio advertising: live reads, sponsorships and produced spots. The first involves a script read by the host of the radio show or podcast as part of the show. Sponsorships appear on either side of a show’s advert breaks, creating an association between your brand and the show in question. Produced spots are created in advance and provided to the radio station for them to broadcast when appropriate.

Spotify laptop

Benefits of Audio Advertising

There are several benefits of audio advertising. First, it is a very effective way to reach consumers who are not watching television or reading the newspaper. Audio advertising is also very effective at building brand awareness. It helps create an emotional connection with the viewer, which can result in increased sales and loyalty. Additionally, audio advertising is a great way to target specific demographics.

Audio advertising can be very effective in getting the attention of listeners and motivating them to take action.

Where audio ads show up

Music streaming platforms

The free tier of many music subscription services generates revenue by placing ads between songs.


Podcasts are generally funded by ads, which allows podcast publishers to make revenue from their audience. With audio advertisements produced by us, you can begin tapping into your target audience with ads placed within relevant podcasts.

Radio streaming platforms

The digital audio ads we produce can be used on a variety of platforms, from radio to dedicated music streaming services. The message can be tailored depending on the touchpoints of your ideal audience, their interests and whether they’re streaming music or listening to a podcast.


Spotify audio ads are provided to users who don’t use a paid Spotify subscription. They are usually played after every couple of songs and work great whether your audience is engaged and actively listening to the music, or if they’ve got it on in the background while focusing on other activities.

Apple Music

These ads are played on Apple Music’s free ad-supported tier. They work just like Spotify in that they play between songs.

What is programmatic audio?

Programmatic audio ads are adverts that are delivered through a programmatic advertising platform. That means that rather than buying ad space on traditional platforms like radio or television, businesses can buy airtime through software that automates the buying and selling of advertising space.

This makes it possible for businesses to target their ads more narrowly, reaching specific demographics and audiences that they know are most likely to be interested in their product or service.

While programmatic audio is still a relatively new phenomenon, it’s growing in popularity as more businesses discover its benefits.

Mixing desk image

Why work with PHMG?

We’re the world’s leading audio branding experts. With over 20 years’ experience and 32,000 clients, we have a wealth of experience in building out audio marketing strategies that deliver measurable return on investment.

Our audio productions resonate with audiences, helping to generate additional revenue while saving you money. We’ve delivered audio to some of the largest and most well-known brands in the world — you’ll have heard what we do without even realizing it.

behind photo of a man in headphones



Do audio ads work?

Yes, the beauty of them is that your audience can be listening and receiving your adverts while actively doing other things. Audio doesn’t demand visual attention, giving your listeners the ability to passively absorb whilst working at their desk, exercising, driving and more. This makes it easier to generate multiple touchpoints with a client.

How long does it take to produce an audio ad?

The production process for an audio advertisement varies depending on the content of the advertisement itself. Writing a script and recording a voice over can often be created in a matter of hours; timescales are generally increased by the briefing process as well as rounds of feedback to ensure we get your advert right. If you wanted any bespoke music pieces created, this will also understandably add to the overall length of the process.

How do you get a good return on investment from audio advertising?

Make sure everything is planned from the start, or partner with a company who is. Deliver a strong vocal performance and audio. Then use that base marketing and make it suitable for other platforms so you’ve got more for your money.