Predicting anything in 2021 could prove tricky, but our Head of Artists & Repertoire, Lucy Drennan, has gone out on a limb with a few best-guesses for the music industry this year.

Between podcasts, ASMR and digital assistants, voice consumption is way up. We’ve taken a swing at the key trends in voice artistry for the year ahead…

There’s no doubt that the events of 2020 are influencing the marketing trends of 2021, so join us as we explore the exciting developments that lie ahead.

The holidays might be a little different this year, but we can still rely on the most festive advertisements to bring a little merriment to our screens.

Despite the unpredictable nature of the last 12 months, one branding element, in particular, has emerged as a sure-fire way to capture the attention of an audience: audio.

2020 has thrown up many new challenges, but despite this, audio has still managed to create a buzz. We’ve looked back at the last year to find a few ‘highlights’ amid the madness.

We’ve come a long way since radio pioneer Reginald Fessenden broadcast the first ever music and voice program over the airwaves in 1906…

By maximising the communicative power of your telephone, you’ll keep callers informed and seize potential promotional opportunities – all while spreading a little festive cheer.

Up until about the 1980s, custom compositions and sung jingles were all the rage in TV and radio advertising – and we’re on the cusp of a renaissance in importance of audio in advertising.