Research reveals telephone remains customers’ preferred method of contact

Other

Research reveals telephone remains customers’ preferred method of contact

Our new survey of consumers across the US, UK and Australia has revealed that the telephone remains their overwhelmingly preferred method of contact when getting in touch with businesses.

Callers unimpressed by customer experience during pandemic, research finds

Other

Callers unimpressed by customer experience during pandemic, research finds

New research commissioned by PHMG has revealed that telephone usage is up significantly over the last 12 months, with consumers choosing the phone over chatbots and social media.

Bad hold music causing complaints, say business owners

Other

Bad hold music causing complaints, say business owners

A poll of business owners commissioned by PHMG has revealed that almost two in five (39%) businesses have received complaints about substandard hold music.

August 2021: Our talent under the spotlight

Other

August 2021: Our talent under the spotlight

Here at PHMG we’re privileged to work with a number of hugely talented composers and musicians – here’s what they’ve been up to lately.

Summer 2021: How are brands using audio right now?

Other

Summer 2021: How are brands using audio right now?

The sun’s shining, the birds are singing… and as we slowly start to return to life as normal, the sounds of summer are beginning to come back into our lives with a bang.

Campaign magic: The best uses of music in marketing

Other

Campaign magic: The best uses of music in marketing

89% of the advertising we consume features music in some way – and when you combine that with celebrities, you’re onto a real winner.

The music and sounds of the 2020 Tokyo Olympics

Other

The music and sounds of the 2020 Tokyo Olympics

It’s bye-bye Samba and hello J-pop as the world’s greatest show moves on from Rio de Janeiro this summer. Here’s what to expect when tuning into this year’s games.

So long, artificial crowd noise: analysing the sound of UEFA Euro 2020

Other

So long, artificial crowd noise: analysing the sound of UEFA Euro 2020

Last season was like no other for the football fanatics among us. But on the 11th of June, the beautiful game returned – and so did the crowds.

Sonic logos: Mastering your sonic identity

Other

Sonic logos: Mastering your sonic identity

Audio branding comes in many forms, but perhaps the most literal and memorable is the sonic logo. Master composer Charlie Wilkins is here to explain.