The 2022 Eurovision songs you need to hear

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The 2022 Eurovision songs you need to hear

It’s almost time for the world’s most-watched song competition, and our expert Music team have given the 40 entries a spin to pinpoint the ones you need to hear.

2022 trends in rebranding

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2022 trends in rebranding

As with car design, interior design and clothing design, there are trends in brand design too. We’ve looked at what’s happening in the industry right now.

Brand spotlight: HM Armed Forces

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Brand spotlight: HM Armed Forces

With security at the forefront of our minds currently, we’ve looked at how the British armed forces are using audio to attract new recruits.

5 reasons to rebrand (and 2-and-a-half reasons not to)

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5 reasons to rebrand (and 2-and-a-half reasons not to)

In today’s crowded market, standing out can be harder than ever – but don’t rush into your rebrand until you’ve read this. You’ll thank us for it.

Everything you always wanted to know about sonic logos (but were too afraid to ask)

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Everything you always wanted to know about sonic logos (but were too afraid to ask)

Are sonic logos a marketing buzzword of a rebranding essential? We’ve answered all the common questions about what they are, why they exist, and why your brand needs one.

Our favourite recent rebrands

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Our favourite recent rebrands

Looking for inspiration? We’ve picked out five of our favourite rebrands from the last couple of years and explained why they work so well.

How to ensure consistency in your brand

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How to ensure consistency in your brand

87% of customers think brands should work harder at delivering a consistent experience – and consistent presentation of a brand has been seen to increase revenue by 33%.

Creative ways to introduce and reinforce differentiation during a rebrand

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Creative ways to introduce and reinforce differentiation during a rebrand

Imitation may be the sincerest form of flattery, but if you’re to stand out you need to do things that set your business apart from your competitors.

How to create the perfect playlist for every type of workout

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How to create the perfect playlist for every type of workout

Music’s ability to improve performance is called the ‘ergogenic effect’, and it means that there is such a thing as ‘performance-enhancing drums’!