In fact, there’s a lot of skill in grabbing – and keeping – a consumer’s attention in just a few words, and it’s a technique …

A big game calls for big advertisements – and they don’t come much bigger than the Superbowl…

As the world shifts away from traditional broadcast media towards on-demand and digital platforms, advertising’s preoccupation with visuals is finally losing its strangehold on everyone’s attention.

As 2020 begins, we look back at the advertising innovations of the 1920s and ask what we can learn.

We’re looking ahead at what 2020 holds and taking our best-guess at the trends and technology that’s going to be making waves in the world of marketing.

Mobile ringtones were once a big business. So what happened, and why did the vast majority of people turn their phone to Vibrate mode?

Research shows that it can encourage the release of endorphins and create positive emotion, and there’s even research that may suggest it helps Alzheimer’s patients with their symptoms.

For decades, advertising has been a predominantly visual medium. With the exception of a few global giants, including McDonald’s, Apple and Nike. a solid audio strategy is yet to be explored to its full potential.

In the increasingly competitive world of marketing and advertising, anything can give a brands an advantage over their rivals – but bigger isn’t always better.