ALL ABOUT ON-HOLD MARKETING

On-hold marketing

Making over 37,000 brands sing, we can help you leverage the time callers spend on hold to grow your business and save money.

  • Brand building
  • Higher engagement
  • Increased sales
  • Time saved
  • Impactful marketing
  • Cost efficient

Get your free demo

Request a free on-hold marketing demo and we’ll put together a custom sample just for your business.

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Benefits of on-hold marketing

Increased sales

Messages about your products and services can introduce valuable cross-selling opportunities.

Brand building

You’ll project a professional and consistent image that reassures your callers you’re somebody they can trust.

Reinforces your brand values

Your choice of music, voice artistry, and script can clearly communicate what your brand stands for and believes in.

Enhanced caller experience

Engaging callers while they wait on-hold reduces caller frustration and hang-ups.

Impactful marketing

Your callers are a captive audience who already know about your brand and is interested in your special offers.

Increased customer loyalty

By reducing customer frustration, overall satisfaction is enhanced, which is key to fostering loyalty.

Our process

Define your objectives
Want to reduce the perceived wait time or cross-sell a newly released product? We can do all of this, and more.

Music composition
We’ll create music tailored to your business and industry — richer and less repetitive than any library track.

Scriptwriting
We’ll help you decide what your ads are about and the order they play, before our professional scriptwriters get to work.

Voice casting and recording
We work with hundreds of professional voice artists across the globe and can pinpoint the right one for you.

Editing and mixing
Our expert post-production team edits your voice artist’s dialogue recordings then mix it with your music to create a production.

PHMG management and service of the brief over the years has been nothing short of outstanding. The team all trust and respect their work, and rightly so. They create quality work and recordings in fast turnaround times which is invaluable to our organisation!

Nicola Cole

Senior Retail Marketing Executive

Callaway Golf

Why work with PHMG

We’re the world’s leading audio branding experts. With over 25 years’ experience and 37,000 clients, we’re building audio marketing strategies that deliver measurable returns on investment.

Our audio productions resonate with your audience, helping to generate additional revenue while saving you money. We’ve created productions for some of the largest and most well-known brands in the world — you’ll have heard what we do without even realizing it.

Explore our services

Exclusive music

Exclusive music

Copywriting and voice artistry

Copywriting and voice artistry

Sound production for commercials

Sound production for commercials

Editing and post-production

Editing and post-production

Sonic identity development

Sonic identity development

Complete Caller Experience

Complete Caller Experience

FAQs

What is On-Hold Marketing?

On-hold marketing is a powerful tool used to keep customers engaged while they’re on hold. It can include promotional messages, surveys, or even games – and it’s a great way to keep customers informed about new products and services.

Examples of On-Hold Marketing

Some great examples of on-hold marketing include information about new products or services; offering promotional codes or discounts; and providing customer service tips. It can also be used to entertain customers, such as by playing music or entertaining callers with humorous messages.

On-Hold Marketing vs. Telemarketing?

Telemarketing is the process of contacting customers through the telephone to sell them a product or service. On-hold marketing, on the other hand, is a process of providing information about a product or service to customers who are holding or transferring.

How Long Should On-Hold Messages Be?

On-hold messages are typically around 30 seconds per ad, with the average script making up 5 prompts. While this often changes, this duration is long enough to clarify what’s being advertised without losing the caller’s attention.

Can On-Hold Marketing Reflect My Brand’s Tone?

Yes! In fact, it’s encouraged. Whether you’re a local mom and pop shop from Texas or a multi-national corporation, we use both music and voice to create a production that speaks to your audience.

Will On-Hold Marketing Improve Caller Retention?

Effective on-hold marketing can significantly improve caller retention. 60% of consumers say a poorly handled call impacts the perception of a brand – and with us, you can reduce hang-ups and enhance the overall experience.

Is It Compatible with All Phone Systems?

Most modern phone systems support on-hold marketing, but compatibility can vary – so get in touch, and we’ll make sure you can integrate on-hold messages seamlessly.

Will On-Hold Marketing Increase My Sales?

Yes, a high-quality on-hold marketing production will increase your sales by promoting products or services to callers while they wait. It can also be used to promote special offers and discounts, as well as drive traffic to your website.