A new era for your brand

PHMG × Ringers Western

From outback stockmen to urban trendsetters, connect with every caller through messaging, music and voice that echoes the authentic spirit of Ringers Western – where every call wears a bit of that unmistakable grit.

Who we are

As the industry leaders in audio branding, PHMG has helped over 37,000 clients hit the right note since 1998. From the smallest start-ups to major global companies, our tailored audio productions put a sound to your business that callers can’t ignore, defining and strengthening your brand identity.

We know what matters to you

Timeless quality, a strong sense of identity and a commitment to your community.

Often, the first time your customers experience that isn’t through your gear – it’s through a phone call.

At PHMG, we make sure that first impression mirrors your work – authentic, bold and rooted in heritage.

Whether it’s guiding customers to the right department, sharing updates on new arrivals, or promoting seasonal collections, we help you turn hold times into branded opportunities.

And we don’t stop at the phone. We extend that same personal touch to video content and branded posts for your social channels – keeping your community engaged and your message consistent across every platform.

With PHMG, you’ll reinforce the value behind every Ringers Western product – creating standout experiences that go far beyond the clothing rack.

The result? A sound as enduring as Ringers Western itself.

Showing the value of quality

Keeping callers confident

You craft gear that’s built to last and made for life on the land. Our world-class creatives echo that through custom music, messaging and voice artistry – establishing an authentic, down-to-earth tone that reflects your reputation.

Tailored to your brand

Every word, note and sound is crafted exclusively for Ringers Western – communicating your values of authenticity, durability and pride at every touchpoint.

Answer before you answer

Keep callers engaged and informed with updates on new arrivals, seasonal collections and store events – so they feel engaged in the Ringers Western lifestyle before you pick up the phone.

Maximising every opportunity

A smart, optimised phone system doesn’t just connect calls – it strengthens loyalty by reducing wait times, creates a more enjoyable experience and ensures your callers feel supported on their journey.

One voice, endless possibilities

Your sound will resonate with Ringers Western’s dual DNA… rugged origins and contemporary style. Seasonal drops, regional nods, or charity highlights, we’ll keep your voice clear, vibrant and unmistakably you.

Here’s an example we crafted for you

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Audio Branding

Authentic, confident, and welcoming – designed to reflect Ringers Western’s status as a country brand with global appeal. We’ll apply the same attention to detail across every message, with seamless implementation and ongoing support.

70% of callers placed on hold with silence or generic music hang up within a minute. Our audio branding keeps them engaged – and on their Ringers Western journey.

Loake Brothers Ltd

“PHMG transformed our telephone system with professional voices, scripts, and music, improving efficiency, customer experience, and our brand identity all at once. Working with PHMG has completely transformed our telephone system and brand sound. From the professional voice recordings and carefully written scripts to the bespoke music branding, every detail was handled with creativity and expertise.”

Suzie Muir – Head of Customer Service, Loake Shoemakers.

OUR CLIENTS

In good company

Your Package

Brand Sound Pro

Included in the package:

  • Licensing for On-Hold Marketing productions across one location
  • Unique music track tailored to your business
  • Creative copywriting from ingenious in-house writers
  • Choice of over 300 global voiceover artists
  • Brand-Sound Pro to play your exclusive music track across any marketing channel
  • Creative Workshop with an industry-leading Composer to uncover your unique sound
  • Sonic Logo – a musical motif as iconic as your visual logo
  • Audio Tool Kit – edits of your track to use in your own content creation
  • Playlist of on-brand tracks for every move and moment
  • Voiceover Suite for all non-broadcast channels
  • Directed Voice Session with your chosen voice artist
  • Multi Language voiceover and translations in over 100 languages
  • Complete Caller Experience to streamline the full caller journey
  • Complete installation and upload
  • Studio time
  • Editing and marketing expertise
  • Dedicated Key Account Manager to manage your projects

Let’s get started

Contact Jason Church at Jason.church@phmg.com or call +61 7 2100 2500 to get in touch.