Market and brand audit
Concept development
Production
Delivery
Audio Brand Guidelines
Sound You Can Count On
You’re looking for core brand audio, but there’s vast potential in our future partnership.
Here’s a selection of case studies that best showcase what we mean. Forget what you knew about sonic strategy, this is your introduction to the world-leading audio branding agency.
Saving for success
Meridian is Canada’s second-largest credit union, and the brand people seek when they want to secure their future with a trustworthy financial institution.
As a large brand with a community focus, Meridian has invested time and care into strengthening its ‘members first’ mentality. That mantra has set Meridian apart from legacy banking brands, allowing them to accelerate their digital evolution and retain members’ trust at pace. Our challenge was to absorb that brand agility and communicate it through sound.
We sat an in-depth creative workshop to get to the bottom of what makes Meridian tick, with our composers creating a sunny hybrid-pop track that channels the brand’s personality within a digitised marketplace. Combined with assertive yet friendly copy and voice artistry, it’s finally given them a sonic identity reflective of their brand.
Beyond that, we focussed on optimising their advertising – distilling their Brand-Sound™ into a succinct sonic logo. In doing so, we built a subliminal signpost that marks
See how we brought Meridian’s brand to life by clicking play on a digital advert – crafted by our world-class creative team.
Play Video A once-in-a-lifetime experience
We pulled out all the stops to create a track of outstanding quality.
The clientele of Premier Sotheby’s International Realty is accustomed to the finest things life has to offer, so for Premier Sotheby’s to make the perfect first impression, they needed to deliver an unmatched audio experience – something we took care of immediately with call route optimisation.
After a series of workshops that broke down their brand, we created a beautiful piece of music their audience can luxuriate in – a refined, sweeping orchestral track that reflects their impeccable standards. Premier Sotheby’s can now extend their magnificent customer experience beyond the phone, with an exclusive track they can and do use across social media, company videos and open-house events.
For the cherry on the cake, we had the Royal Philharmonic Orchestra perform their track at Abbey Road Studios, creating an unforgettable experience and an invaluable marketing asset.
Watch the video to see how the track was brought to life, and listen below to hear how it translates to their callers.
Play Video On hallowed ground
St. Andrews Links is one of the world’s oldest golf courses. Situated on the eastern coast of Scotland, it’s a regular host of The Open Championship and a major tourist attraction.
And when you hear the phrase ‘the home of golf’, there’s no doubt what’s being referred to. That’s how embedded the St. Andrews Links name is within the sport, and even the wider world.
But they haven’t got there by resting on their laurels, and as a not-for-profit organisation, they have a responsibility to maintain the brand’s value, history and appeal. That’s what we helped them with.
For St. Andrews Links, we created a complete audio brand that communicated the brand’s heritage through sound. And to help drive it even further, we created tailored messaging so callers to the shops, academy and clubhouses received relevant, targeted information.
Their Head of Comms explains the difference it’s made in the video, so watch how we built the sonic identity for a sporting institution – and take a listen to their renewed caller experience below.
Play Video Dedicated creative support
Head of Creative
Music Supervisor & Composer
Casting Agent
Senior Copywriter
Lead Dialogue Editor
Lead Mix Engineer
OUR CLIENTS
In good company
