As the covid pandemic took hold, the English Football League season was suspended indefinitely for the first time since 1939, until it was safe to resume play.

All of the club’s scheduled matches were postponed, and in accordance with government guidelines, the club also closed both the store and the office to help combat the spread of the virus. Deemed a non-essential business, many of the team’s backroom staff were furloughed and there were few people available to answer calls from concerned ticketholders.

We already had an established relationship with Peterborough United before the pandemic, and they turned to us for help. Working remotely ourselves, we quickly scripted, recorded, edited and deployed high-quality changes to their welcome and out-of-hours messages.

These were updated to inform callers about the closure of the offices and shop, while also relaying details of where to find more information – leaving the club’s few remaining staff to focus their attention on proactive communications through the club’s website, social media channels and email database.