A new era for your brand

PHMG × NAPIT Training

From sole traders to national contractors, connect with every caller with messaging, music, and voice that reflects your robust reputation.

Who we are

As the industry leaders in audio branding, PHMG has helped over 37,000 clients hit the right note since 1998. From the smallest start-ups to major global companies, our tailored audio productions put a sound to your business that callers can’t ignore, defining and strengthening your brand identity.

We know what matters to you

Maintaining a culture where members feel confident, supported and primed for success.

For NAPIT Training, every interaction is about more than business – it’s a chance to educate, cross-sell and build lasting relationships. Often, that starts with a phone call.

At PHMG, we make sure that first impression reflects your work – professional, informative and true to the high standards you uphold. Whether it’s routing members to the right department, educating on safety and compliance, promoting your courses and products, or guiding consumers towards certified tradespeople, we help you turn hold times into branded opportunities.

We don’t stop at the phone. We extend that personal touch to video content and branded posts for your social channels – keeping your community engaged and your message consistent across every platform.

With PHMG, you’ll reinforce the value behind every training session – creating standout experiences that go beyond the classroom.

The result? A sound as polished and professional as NAPIT Training itself.

Raising the Standards, Every Time

Keeping callers confident

You provide the tools and training that help tradespeople thrive. Our world-class creatives echo that through custom music, messaging and voice artistry – projecting clarity and confidence across every touchpoint.

Tailored to your brand

Every word, note and sound is crafted exclusively for NAPIT Training – communicating your values, standards and unwavering commitment to members’ careers and consumer safety.

Answer before you answer

Keep callers engaged and informed with helpful updates on your courses, upcoming events and FAQs – so they feel supported long before you pick up the phone.

Maximising every opportunity

A smart, optimised phone system doesn’t just connect calls – it saves sales by shortening perceived wait times, creates a more enjoyable customer experience and captures every opportunity with out-of-hours messaging and professional voicemails.

One voice, endless possibilities

With PHMG, consistency and distinction come together. Your signature sound will echo your values across every message, with seamless implementation and ongoing support. 

Here’s an example we crafted for you

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Audio Branding

Confident, welcoming and experienced – all designed to reflect NAPIT Training’s authority within the building services and fabric sector. That same attention to detail is carried through every message and seamlessly uploaded to your phone systems with exceptional support from us.

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Before & After

With PHMG, even the calls you miss can reflect NAPIT Training’s reputation for reliability, with clear automated greetings that continue to build trust when you can’t answer in person.

70% of callers placed on hold with silence or generic music hang up within a minute. Our elegant audio branding keeps them engaged – and on their NAPIT journey.

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Case Study: Marathon Hardware

As a leading distributor of cabinet hardware and accessories, Marathon Hardware serves a vast network of designers, contractors, and retailers across Canada. Our challenge was to reinforce their reputation for quality and innovation, while ensuring every caller received a professional experience.

Through tailored on-hold messaging, auto attendants, voicemails, and after-hours productions, we delivered a scalable phone solution that educates, engages, and reassures callers. The result? A consistent, branded experience across every touchpoint – keeping customers connected, reducing missed calls, and supporting Marathon’s mission to set the standard in their industry.

OUR CLIENTS

In good company

Your Package

Brand Sound

Included in the package:

  • Licensing for On-Hold Marketing productions across all locations
  • Brand Sound™ – a unique music track tailored to your business
  • Creative copywriting from ingenious in-house writers
  • Choice of over 300 global voiceover artists
  • Multi-Platform Music Licence to use your track across every marketing channel
  • Creative Workshop with an industry leading Composer to uncover your unique sound
  • Sonic Logo – a musical motif as iconic as your visual logo
  • Audio Tool Kit – edits of your track to use in your own content creation
  • Complete installation and upload
  • Studio time
  • Editing and marketing expertise
  • Account Manager to manage your projects

Let’s get started

Contact Peter Evans at PeterJ.Evans@phmg.com or call +44 161 528 1751 to get in touch.