A new era for your brand

PHMG × Knights Roofing Ltd

Wherever your customers are, create a personal connection with messaging, music, and voice that make them feel at home.

Who we are

As the industry leaders in audio branding, PHMG has helped over 37,000 clients hit the right note since 1998. From the smallest start-ups to major global companies, our tailored audio productions put a sound to your business that callers can’t ignore, defining and strengthening your brand identity.

We know what matters to you

Delivering reliable, high-quality roofing services that leave customers feeling confident and protected.

For Knights Roofing, every interaction is about more than business – it’s a chance to establish trust, share your expertise, and reinforce your reputation as Edmonton’s go-to roofing company. Often, that starts with a phone call.

At PHMG, we make sure that first impression mirrors your work – professional, honest, and rooted in integrity. Whether it’s routing homeowners to the right department, educating customers on roof care and maintenance, or promoting seasonal services, we help you turn hold times into branded opportunities.

We don’t stop at the phone. We extend that personal touch to video content and branded posts for your social media, keeping things consistent and your customers engaged across multiple platforms.

With PHMG, you’ll reinforce the value behind every roofing project – creating standout experiences that go beyond the shingles and slate.

The result? A sound as polished and professional as Knights Roofing.

Showing the value of quality

1. Keeping callers confident

You deliver innovative roofing solutions that protect your customers’ peace of mind. Our world-class creatives echo that through custom music, messaging and voice artistry – establishing a refined, experienced tone to match your identity.

Tailored to your brand

Every word, note and sound is exclusively designed around Knights Roofing – communicating your values, standards, and position as reputable, reliable partner at every touchpoint.

Answer before you answer

Keep callers engaged and informed with helpful updates on your seasonal services, opening times, and FAQs – so they feel supported long before the work begins.

Maximizing every opportunity

A smart, optimized phone system doesn’t just connect calls – it saves sales by shortening perceived wait times, creates a more enjoyable customer experience, and ensures your callers always get through to the right team member.

One voice, endless possibilities

With PHMG, consistency and distinction come together. Your signature sound will echo your values across every location, while allowing for localized updates – ensuring every caller experience feels unmistakably Knights Roofing Ltd.

Here’s an example we crafted for you

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On Hold Marketing

Honest, friendly and experienced – all designed to reflect Knights Roofing’s reputation for outstanding craftsmanship, while instilling trust in your callers. That same attention to detail is carried through every message and seamlessly uploaded to your phone systems with exceptional support from us.

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Auto Attendant

70% of callers placed on hold with silence or generic music hang up within a minute. Our elegant audio branding keeps them engaged – and on their Knights Roofing journey.

Case Study: Marathon Hardware

As a leading distributor of cabinet hardware and accessories, Marathon Hardware serves a vast network of designers, contractors, and retailers across Canada. Our challenge was to reinforce their reputation for quality and innovation, while ensuring every caller received a professional experience.

Through tailored on-hold messaging, auto attendants, voicemails, and after-hours productions, we delivered a scalable phone solution that educates, engages, and reassures callers. The result? A consistent, branded experience across every touchpoint – keeping customers connected, reducing missed calls, and supporting Marathon’s mission to set the standard in their industry.

OUR CLIENTS

In good company

Your Package

Brand Sound

Included in the package:

  • Licensing for On-Hold Marketing productions across one location
  • Brand Sound™ – a unique music track tailored to your business
  • Creative copywriting from ingenious in-house writers
  • Choice of over 300 global voiceover artists
  • Multi-Platform Music Licence to use your track across every marketing channel
  • Creative Workshop with an industry leading Composer to uncover your unique sound
  • Sonic Logo – a musical motif as iconic as your visual logo
  • Audio Tool Kit – edits of your track to use in your own content creation
  • Complete installation and upload
  • Studio time
  • Editing and marketing expertise
  • Account Manager to manage your projects

+ Complete Caller Experience (CCE)

  • Total call mapping to improve your caller journey
  • Comprehensive audio audit
  • Telephony solution proposal and delivery
  • System programming and readiness
  • Ongoing technical consultation and updates

+ Multi-Language

  • Voiceover and translations in additional language

+ Voice Pro

  • Voiceover Suite for all non-broadcast channels
  • Directed Voice Session with your chosen voice artist

Let’s get started

Contact Miguel Lima at Miguel.Lima@phmg.com or call +1 437 995 1152 to get in touch.