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2020: The prime time for audio

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2020: The prime time for audio

We’re looking ahead at what 2020 holds and taking our best-guess at the trends and technology that’s going to be making waves in the world of marketing.

RIP ringtones: the death of the personalised polyphonic

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RIP ringtones: the death of the personalised polyphonic

Mobile ringtones were once a big business. So what happened, and why did the vast majority of people turn their phone to Vibrate mode?

Music: Uniting people around the world

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Music: Uniting people around the world

Research shows that it can encourage the release of endorphins and create positive emotion, and there’s even research that may suggest it helps Alzheimer’s patients with their symptoms.

Sounding out the competition

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Sounding out the competition

For decades, advertising has been a predominantly visual medium. With the exception of a few global giants, including McDonald’s, Apple and Nike. a solid audio strategy is yet to be explored to its full potential.

Brand slogans: small words, big impact

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Brand slogans: small words, big impact

In the increasingly competitive world of marketing and advertising, anything can give a brands an advantage over their rivals – but bigger isn’t always better.

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