brewing brand-sound:

brand values:

Passion

Fun

Quality

Delight

sounds refreshing:

Just like Heineken is brewed from a fine blend of hops, barley, water and more, their Brand-Sound-Track™ contains a rich selection of musical ingredients. Live and electronic instrumentation cleverly combine in the form of bright synths and rich strings, deftly showcasing their experience and quality. And with the subtle flavours of live drums in the background, the piece gains clear momentum to reflect the company’s true passion and motivation. Altogether, this creates a track that bubbles and refreshes in the same way as their perfect pint.

beyond the bottle:

Heineken’s Brand-Sound™ project began with the transformation of their caller experience. Now, they’re extending their sonic identity into two other exciting audio touchpoints. It’s only right for an iconic brewer to have an office bar, and their track is pumped through this space as employees raise a glass. And as well as this, they often use the piece as part of company conferences.

Heineken also houses a host of other beloved brands – including the likes of Desperados, Strongbow, Old Mout and Amstel. PHMG created further productions to represent each of these leading names, capturing their distinct identities through copywriting and composition.