Heineken

a star among brewers:

Truly iconic, Heineken is a beverage brand recognisable with just one glance of that bright green bottle. They needed a track that stood up to this status – dramatic enough to represent their renown, while retaining the refreshing sense of fun that spills from their glass.

a star among brewers:

Truly iconic, Heineken is a beverage brand recognisable with just one glance of that bright green bottle. They needed a track that stood up to this status – dramatic enough to represent their renown, while retaining the refreshing sense of fun that spills from their glass.

brand values:

Passion

Fun

Quality

Delight

brand values:

Passion

Fun

Quality

Delight

sounds refreshing:

Just like Heineken is brewed from a fine blend of hops, barley, water and more, their Brand-Sound-Track™ contains a rich selection of musical ingredients. Live and electronic instrumentation cleverly combine in the form of bright synths and rich strings, deftly showcasing their experience and quality. And with the subtle flavours of live drums in the background, the piece gains clear momentum to reflect the company’s true passion and motivation. Altogether, this creates a track that bubbles and refreshes in the same way as their perfect pint.

sounds refreshing:

Just like Heineken is brewed from a fine blend of hops, barley, water and more, their Brand-Sound-Track™ contains a rich selection of musical ingredients. Live and electronic instrumentation cleverly combine in the form of bright synths and rich strings, deftly showcasing their experience and quality. And with the subtle flavours of live drums in the background, the piece gains clear momentum to reflect the company’s true passion and motivation. Altogether, this creates a track that bubbles and refreshes in the same way as their perfect pint.

beyond the bottle:

As well the signature brew, Heineken houses a host of other beloved brands – including the likes of Desperados, Strongbow, Old Mout and Amstel. PHMG created productions to represent each of these leading names, capturing their distinct identities through captivating copywriting and congruent composition.

beyond the bottle:

As well the signature brew, Heineken houses a host of other beloved brands – including the likes of Desperados, Strongbow, Old Mout and Amstel. PHMG created productions to represent each of these leading names, capturing their distinct identities through captivating copywriting and congruent composition.

brewing Brand-Sound™:

a star among brewers:

a star among brewers:

brand values:

brand values:

sounds refreshing:

sounds refreshing:

beyond the bottle:

beyond the bottle: