How to implement audio into your business
We talk a lot about how audio can make a difference to your business. But how and where can you push your audio in front of your audiences at different stages along the customer journey?
Why Alexa isn’t coming for your job – yet
Pre-pandemic predictions of the proliferation of digital assistants at work haven’t come to fruition — and there’s good reason why.
The changing role of sound in electric cars – and how leading brands are responding
Electric cars are here, and will be the default choice in years to come. What does the switch to silent-running mean, and how are big names responding?
Could your business say more, with less?
But what happens when brands take a minimal approach to marketing? By this we mean, why do some when brands opt to leave out logos, …
Should your brand have an accent?
For some brands, their national or regional identity plays a big part in the way they present to the world. Is your business one of them?
Brand spotlight: Lincoln
In the latest edition of this series, we’re looking at how one of America’s best-selling luxury marques is using audio to its advantage.
What your business can learn from TV theme tunes
At a time when Netflix’s ‘Skip intro’ button has threatened theme tunes’ very existence, they still have an important role to play.
The 2022 Eurovision songs you need to hear
It’s almost time for the world’s most-watched song competition, and our expert Music team have given the 40 entries a spin to pinpoint the ones you need to hear.
2022 trends in rebranding
As with car design, interior design and clothing design, there are trends in brand design too. We’ve looked at what’s happening in the industry right now.
Brand spotlight: HM Armed Forces
With security at the forefront of our minds currently, we’ve looked at how the British armed forces are using audio to attract new recruits.