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Long read: How voice artistry has changed over time

Guides & explainers

Long read: How voice artistry has changed over time

It’s just one cog in the advertising machine, but voice artistry has evolved in a way that holds up a mirror to society at large. Read how it (and we) have changed.

Create a ‘tone of voice’ for your business in 10 minutes

Guides & explainers

Create a ‘tone of voice’ for your business in 10 minutes

When we’re crafting scripts for a client brand, one of the things we have to consider is the tone you’d like to speak in – and this rough-and-ready guide can help you decide in a matter of moments.

5 reasons to rebrand (and 2-and-a-half reasons not to)

Guides & explainers

5 reasons to rebrand (and 2-and-a-half reasons not to)

In today’s crowded market, standing out can be harder than ever – but don’t rush into your rebrand until you’ve read this. You’ll thank us for it.

Everything you always wanted to know about sonic logos (but were too afraid to ask)

Guides & explainers

Everything you always wanted to know about sonic logos (but were too afraid to ask)

Are sonic logos a marketing buzzword of a rebranding essential? We’ve answered all the common questions about what they are, why they exist, and why your brand needs one.

How to ensure consistency in your brand

Guides & explainers

How to ensure consistency in your brand

87% of customers think brands should work harder at delivering a consistent experience – and consistent presentation of a brand has been seen to increase revenue by 33%.

Creative ways to introduce and reinforce differentiation during a rebrand

Guides & explainers

Creative ways to introduce and reinforce differentiation during a rebrand

Imitation may be the sincerest form of flattery, but if you’re to stand out you need to do things that set your business apart from your competitors.

How to create the perfect playlist for every type of workout

Guides & explainers

How to create the perfect playlist for every type of workout

Music’s ability to improve performance is called the ‘ergogenic effect’, and it means that there is such a thing as ‘performance-enhancing drums’!

Olympics winning athletes’ pre-race musical favourites (and what your business can learn from them)

Guides & explainers

Olympics winning athletes’ pre-race musical favourites (and what your business can learn from them)

Find out how Michael Phelps, Adam Peaty, Haile Gebrselassie and Mohamed Ahmed get themselves in the zone for the race of their lives.

How to incorporate audio into your marketing plan for 2022

Guides & explainers

How to incorporate audio into your marketing plan for 2022

It’s planning season, and we’re having fruitful conversations with our clients about how we can support their business growth in 2022.

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